On May 6th, media and buyers from different parts of China met in Beijing and travelled to Milan where they were received by the organization that conducted a tour to discover the impressive places and buildings of the city.
On May 10th, the press and buyers divided into different missions.
The press delegation went near to Brescia, in northern Italy, in order to visit, firstly, the plant of Ambrosi Spa, one of the largest producer of Grana Padano PDO cheese and, secondly, the Consortium for the Protection of Grana Padano. They were thus able to learn about the process of making and curing the cheese as well as the world of the European IG cheeses. Grana Padano PDO cheese is a hard and cooked cheese, with prolonged ripening that can last over 24 months. The basic raw materials are raw milk, curd and salt. Milk is partially skimmed by surfacing of the cream, which is then removed. According to the original formula that has remained unchanged for nearly a thousand years, only semi skimmed milk produced in the production area specified in the production specification is used giving a unique flavor after an accurate aging process.
After a pleasant lunch organized by Assolatte, the media spent an afternoon in the town. A meeting was also held with Mr. Andrea Stretti, Assolatte International Project Manager, who presented information on Assolatte, its associates and the European campaign.
Discover the Shapes of Taste-Made in Europe, an information campaign co-funded by the European Union and managed and executed by the Italian Milk and Dairy Association Assolatte, will continue its process in China to raise awareness of European dairy products in China.
Follow the WeChat official account ShapesofTasteEU and the website www.shapesoftaste.cn to keep updated about all the activities and promotions we are developing! Don´t miss the opportunity to learn more about this campaign and win exciting gifts!
Enjoy the original Milk and Dairy products from Europe